Think about what you did the last time your phone rang with an unfamiliar number.
Did you pick up immediately?
Or did you let it go to voicemail?
This simple behavior, something you've likely never given much thought to, reveals the fundamental flaw in how companies approach their outbound.
Because this same behavioral divide exists in your prospect list.
Not as a small segment. Not as an outlier…
But as a defining characteristic that determines success or failure before your reps make a single dial.
46% of your "verified" leads will never respond to outreach. Ever.
When ZoomInfo, Apollo, or any major provider sells you "verified" leads, they confirm three things:
The person exists at the company
Their job title is accurate
Their contact information works
What they can't verify: Whether this person will ever pick up a business call.
You're paying full price for leads with zero response potential.
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